Search engine optimization and ranking, how to be found on the internet

you want to be found!

 

If nobody is visiting your website, the reason for that can be that it is not found, not that there is no interest by the web users. The best websites in the world would not be worth a penny if there wasn’t the master key to the internet – the search engines.
70 % of the surfers start their online session with the input of keywords to a search engine. More has to be done then just launch a website, search engine optimization is a science by itself but the solution to be found in the endless and expanding pool of websites. We at Web Design Kenya have the know how to bring you to the top of the list.
But now we want to give you a bit of background knowledge:

Search engine optimization SEO:

Short for search engine optimization (onpage optimization), the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Page-rank (ranking):

The evaluation of a website (quantity and quality) will result in a certain rank. The ranking is calculated with a mathematical formula putting in consideration how many links point away or to your website ( link popularity), how thorough is the content according to the subject of the site etc.. A professional search engine optimization will result in a good ranking.

Web directory:

To get your website into a web directory you will have to apply manually. The application is like a proposal which is forwarded to the responsible editor who decides whether or how the site will be accepted. Web directories are evaluated by humans not by software routines. The advantage is obvious, the content of the website is sighted by the editor, on the other hand it can never keep up with the tremendous growth of the world wide web.

Links:
www.exite.de
www.yahoo.com
www.dmoz.org
www.web.de
www.bellent.de

Search engines:

Search engines are mega computer programs to explore and search the web systematically (webcrawlers, web robots). In contrary to the webdirectories the search engines are able to search the entire world wide web. It is estimated that the number of websites doubles in six months, so you can see the limits of a directory compared to the search engine. Because search engines work with software routines, an implemented search engine optimization will make your site appear in the first places of the ranking.

Links:
www.google.com
www.altavista.com
www.rocket.com
www.lycos.com
www.fireball.com
www.yahoo.com
www.alltheweb.com


Meta search engines:

They allow the parallel search at several other search engines from one single website. Meta search engines do not have an own database but use the websites of other search engines to get results. Meta search engines are suitable for the need of special information where one single search engine does not show many results. (Keep in mind there are many smaller and unknown search engines).

Links:
www.metacrawler.com
www.metaeureka.com
www.metager.com
www.vivisimo.com